The haute couture brand ALFABETA, has been established by Herman Mıhçı in 1987.
The whole production is done within the company by 200 experienced employees. Annualy, the brand sells over 70.000 pieces.
Except the wholesale stores in İstanbul, the company has also retail stores. The first store was opened by March 2008 at Nişantaşı City’s Shopping Center.
In edition to the interior market,ALFABETA exports to many countries including Austria, Greece, Italy, Germany, France, Switzerland, Iran, Russia, Saudi Arabia, Lebanon and Romania.